Rite Aid KidsCents

kidsense banner with Rite Aid Foundation logo


Participate in KidCents to round up your purchases at Rite Aid and give your change to The Children’s Institute of Pittsburgh.

Every penny counts and so does every person.

The Rite Aid Foundation has selected The Children’s Institute as a Rite Aid KidCents charity partner and has granted The Children’s Institute $10,000 as part of this partnership. The KidCents program allows Rite Aid wellness+ customers to round up their purchases to the nearest dollar and donate their change to help support kid-focused charities like The Children’s Institute.

Here’s how you can sign up online in 3 easy steps:

1.Visit https://kidcents.riteaid.com and follow the steps online to become a Rite Aid wellness+ member (join for free) and enroll in the KidCents program.
2.After you join wellness+ (or if you are already a wellness+ member), login on https://kidcents.riteaid.com and click “Select a Charity” on the website menu. Here you can search for The Children’s Institute in the list of official KidCents charities.
3.When you find The Children’s Institute, click on the “Select this Charity” button so that your KidCents round-up change will be designated to our Amazing Kids.

Now the next time you shop at Rite Aid, your change will be rounded up to the nearest dollar and given to our Amazing Kids at The Children’s Institute.

Thanks for your support.

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